Creative that moves culture. Strategy that drives growth.
A Full-funnel growth systems combining content strategy, production, paid ads, and CRM automation.
Led by two operators with 35+ years across luxury, culture, and commerce.
Trusted By Leading Brands
Trusted By Leading Companies
How our Full-funnel growth systems works
Content Strategy
We plan out the content that will bring in the most leads and sales with a focus on your demographic.
Video Production
We use only the best equipment with Sony FX3 cameras, DJI RS4 Gimbals, Professional Audio and Lighting.
Video Editing
Professional video editning and color grading to make your content go viral.
Paid Ads
We use that content in Paid ad that we A-B test each month to improve your (ROAS) i.e. more Sales and Leads.
CRM Platform
Every company that runs Paid Ads or has customers needs a CRM to keep track of your Customers and Leads.
Re Targeting
Now we re-target the people that engaged with your business to turn people that are just looking into paying customers.
Chief Brand officer
Claudia Summers
Claudia Summers is an accomplished Chief Brand Officer with over 20 years of international experience spanning five continents. She specializes in brand architecture, creative and commercial strategy, and execution at the highest levels of luxury, culture, and commerce.
Her career began as a Brand Manager for Xbox and expanded into pivotal leadership roles at Ted Baker, Charlotte Tilbury, and Tom Ford Beauty, where she helped shape globally recognized brands. At Spring Studios, Claudia played a key role in launching the New York space, further establishing her reputation for building and scaling luxury platforms that connect creativity with commercial impact.
Claudia is deeply versed in the Seed to Sale™ methodology, a philosophy that guided her work at Born Group, where she helped develop integrated e-commerce and content strategies prior to the company’s acquisition by Tech Mahindra. Her ability to align brand vision with business outcomes has made her a trusted advisor to founders, CMOs, and leadership teams navigating growth and transformation.
Today, through MirrorMirror, Claudia leads innovative brand strategies that position the agency at the forefront of creative transformation and strategic partnerships. She also serves as Chief Brand Officer for Next and New™️, where she helps shape future-facing brands and platforms.
Her approach to brand building is rooted in a balance of logic, emotion, and intuition, creating foundations that are both creatively compelling and commercially resilient.
Creative Director -Content Producer
Mario De Armas
Mario De Armas is a content producer and creative director with over 15 years of experience shaping visual stories for global brands, founders, and culture-driven companies.
His career began in Manhattan, where he led large-scale campaigns and documentary work for brands including Adidas, Mountain Dew, Harper’s Bazaar, ELLE, Cosmopolitan, and Seventeen. During this time, he developed original series, editorial documentaries, and branded films that combined cinematic craft with strong narrative structure and strategic intent.
Mario’s documentary work includes staff-pick-winning films, branded documentaries for Complex Magazine, and the development of original series at Hearst Media focused on culture, fashion, and the people behind the work. He has also directed and produced high-profile brand films for Mountain Dew, Adidas, Under Armour, and Peet’s Coffee, overseeing projects from concept through final delivery.
Throughout his career, Mario has led productions end-to-end, directing talent, managing crews, shaping creative strategy, and delivering content across social, digital, and broadcast platforms. He later brought this experience to Miami, producing content for luxury automotive brands, live events, and full-scale brand activations.
He is the founder of Ascend Creative Solutions, where storytelling, filmmaking, and emerging AI tools are combined to create modern advertising systems designed to drive growth, not just aesthetics.
Whether directing a documentary, producing a commercial, or building a cinematic social campaign, Mario’s focus remains the same: creating work that captures attention, connects emotionally, and moves people to act.
